Marketing

Facebook Your Business

Posted Fri, 04/16/2010 - 12:19pm
Wed, 04/28/2010 - 1:00pm
Instructor: 
Rebecca McBride

s Facebook right for your business? Learn if social media is an effective marketing tool for your business. And if it is, we will have a follow up workshop where you can build you own business facebook page.

Get to the Top of Google

Posted Fri, 04/16/2010 - 12:02pm
Wed, 05/05/2010 - 1:00pm
Instructor: 
Jennifer Croft

As more people turn to the web to look for the products, services, and information they need, it’s vital that you have a website that can be easily found in the search engines. There’s no need to pay for clicks or banner ads – come to this fun, basic class on search engine optimization (SEO) and learn how to get your website to the top of Google, Yahoo, and MSN.  

Top Cause of Small Business Failure

Posted Thu, 03/25/2010 - 7:42pm by Jennifer Croft

A lack of sales is the top cause of small business failure. Quick, name the last business that went out of business because it had too much business. Possible, but not likely.   Most businesses collapse because their expenses exceed their revenues, and a shortage of incoming money can usually be attributed to a shortfall in sales. Still, what causes the low numbers?   Simple answer: ineffective marketing.   Either the business isn’t doing enough marketing or the marketing isn’t effective.  

Creating Effective Marketing Materials

Posted Thu, 03/25/2010 - 7:39pm by Jennifer Croft

Before you write one word of copy for your next website page, ad, brochure, newsletter, or information packet, consider these points:

  • Who is your target audience?
  • What is the expected lifespan of the marketing?
  • What’s the point of the marketing piece — what do you want it to accomplish?
  • What’s the offer, and will you include an expiration date?
  • What’s the call for action — what specific steps do you expect clients to take next?
  • Does this marketing match all your other marketing, in tone, style, and look?

It's 2010!

Posted Fri, 02/05/2010 - 10:31am by Rebecca McBride

BEDA is developing the 2010 series of workshops designed to provide resources to the small business to succeed and grow in this new year.  We are focused on your marketing and business needs and in our efforts of 'Internet Marketing' and we will bring back many workshops you have asked us for as well as new topics and innovative ways to improve your bottom line.   "How Can You Improve Your Business in 2010?"   By signing up for a BEDA workshop of course!  

Search Engine Marketing - Pay Per Click

Posted Thu, 02/04/2010 - 3:47pm
Sat, 04/03/2010 - 1:00pm

Search Engine Marketing, also known as "pay-per-click' is one of the most powerful marketing tools for small businesses. It's considered by many to be 'Direct Marketing On Steroids' and one of the few targeted marketing solutions where customers come looking for exactly what you have to offer. This deceptively simple advertising medium is easy to set up, quick and also easy to waste a lot of money on if not done correctly. Similar to gambling, if you don't know what you're doing, you can get lucky but most people end up losing their shirts.

Get to the Top of Google

Posted Wed, 02/03/2010 - 2:56pm
Sat, 04/24/2010 - 6:00am
Instructor: 
Jennifer Croft

As more people turn to the web to look for the products, services, and information they need, it’s vital that you have a website that can be easily found in the search engines. There’s no need to pay for clicks or banner ads – come to this fun, basic class on search engine optimization (SEO) and learn how to get your website to the top of Google, Yahoo, and MSN.  

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