Jan Leone's blog

Tips for Converting Prospects to Clients

Posted Tue, 07/06/2010 - 9:32am by Jan Leone

The Internet is full of useful tips on just about any topic you might be interested. Today I was looking for information on technical writing and stumbled across a business guide written by an Israli technical author. The report, How to Attract and Convert More Clients–Back to Basics, by Hillel Porath has a few rough edges but it also has a great list of follow-up tips that will help you make the sale as you convert your prospects to clients.

6 Questions your website MUST answer!

Posted Mon, 06/21/2010 - 2:24pm by Jan Leone

Your website is your most powerful marketing tool!  To make sure you are hitting the mark with visitors, make sure your website answers these essential questions:

  1. Is this what I expect to see?
  2. Does this look credible?
  3. What does this company do?
  4. Do they offer what I want?
  5. What should I do now?
  6. How do I contact them?

Clearly and concisely addressing these important questions will present a favorable impression of your business and lead to well-informed, satisfied clients!

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